October 23, 2021
When Nicholas Assef founded Lincoln Crowne & Company Pty. Limited, it was because of his strong desire to lead a very important investment firm for clients interested in the Australian and South East Asian markets. To date, he has certainly succeeded with that mission.

Nick Assef currently serves as Lincoln Crowne’s Executive Director and Senior Analyst, where he demonstrates the skills and the knowledge he developed through his more than 20 years’ experience in such diverse financial areas as mergers and acquisitions, joint ventures and much more to make his clients very happy. With wide range of experiences in the corporate world, the legal profession and even the world of higher education, Nick has become a shrewd negotiator that many have described as “tenacious.” His favorite thing to do during any negotiation or while giving clients advice is to apply “game theory” because he hopes to secure the best possible outcome for his client. After all, his clients don’t hire a firm like Lincoln Crowne to get ordinary outcomes or to get basic services. They want to receive advice and counsel that is something special.
July 19, 2018
The firm founded by Nick Assef, Lincoln Crowne and Company, does its thing based on a promise they feature prominently on their website. He and his firm promise to provide clients with “Business solutions with a focus on maximising shareholder value.” That is a principle Nick Assef has always carried and it’s a major reason so many of his clients appreciate his talents. Nick’s negotiating style is cutting edge. For example, he is quite fond of innovations like using strategies that are based on "game theory." He tends to use whichever strategies and tactics provide clients with the best results.

Nick Assef firmly believes that giving clients far more than “basic” deal making expertise is essential to a successful career as an investment advisor. Nick’s firm is considered one of the elite investment firms in the Australian and South East Asian markets, as well as the rest of the world. Nick Assef has a knack for thinking outside the box and his firm takes after him. Combined with deep commercial and financial judgment, the result is clear independent advice that benefits all their clients. Clients only hire a firm like Lincoln Crowne and Company to achieve a desired outcome; they don’t just want the same quality investment advice they can get anywhere.